In my recent excitement to receive the latest issue of the Applied Arts magazine, I couldn't help but open it immediately after it had been placed into my hands. Leafing through it, I found something quite interesting.
Super Sexy CPR & Super Sexy Abdominal Thrusts
Analyzing the videos, some people I talked to thought they were advertisements for CPR training, creating ads that would entice more people to learn CPR, making the videos sexy and appealing. Others thought they were advertisements for the lingerie, advertising it in an interesting and unique way. Which one was it produced for?
Check out the following images, and watch the videos for them below! Let me know what you think!
For one of my design projects, I was instructed to choose a famous designer and write a character study about them. I decided to choose someone that I had heard of, but didn't know much about, so that I could become further educated in the world of design over the duration of this assignment. I chose Bruce Mau, as he is extremely well-known in the field of design, yet I didn't know exactly what he had done to get where he is today.
Turns out, Bruce Mau has done A LOT. Born and raised in Sudbury, Ontario he decided after high school to move to Toronto to attend the Ontario College of Art and Design. Before graduation, Mau left to work at a Toronto design group, called Fifty Fingers. Shortly after, the opportunity arose to develop and design the Zone Book series, and in order to do this properly, Mau decided to start his own design studio. In 1985, Bruce Mau Design was founded.
What sets Bruce Mau apart from other designers is that most designers think of design as more visual, whereas Mau sees it on a much larger scale. Design to him, is all about improving the world.
"It is not about the world of design, but the design of the world." - Bruce Mau.
This way of thinking is applied to his studio, and because of all of the creativity, Mau was inspired to write what he has called the "Incomplete Manifesto for Growth" in 1998. This manifesto is more or less a list of Mau's beliefs, strategies and motivations, referred to before approaching every design project at Bruce Mau Design.
Now with a studio in Toronto and Chicago, Bruce Mau is known as a world-leading innovator and design visionary. He has gained noteworthy clients along the way - Coca Cola, McDonalds, MTV, Frank Gehry, and Herman Miller - to name a few. He also developed and designed all the branding for Indigo, as well as created the environmental graphics and visual signature for the Walt Disney Concert Hall. On top of that, Bruce Mau Design was also responsible for the new logo and typographic design for the MoMA (museum of Modern Art) located in New York City.
Throughout his career, Mau has written and designed several books, Zone Book series being a major project at the beginning of his career, having around 100 books in the series. He has also been involved in the creation of S, M, L, XL an award-winning novel by dutch architect Rem Koolhaus in collaboration with Bruce Mau. Life Style is also an interesting one, as this book is actually about Bruce Mau's accomplishments and inspirations.
Overall Bruce Mau has accomplished quite a bit. From what I have gathered, this famous Canadian designer is an extremely hard worker, is not afraid to stand out and take a chance, and has a very positive attitude and mind set. What really impresses me, is the fact that he is extraordinarily motivated to make a difference in the world. Bruce Mau is a complete inspiration.
Check out an intimate video interview with Bruce Mau.
The well-known 73-year-old brand now has a new look. Kraft Foods and Landor Associates recently announced the new design of Kraft's Macaroni and Cheese packaging. While keeping the same key design elements that will remain recognizable to customers, they have added a "noodle smile" that acts as the visual identity on all Kraft Macaroni and Cheese products, as well as will be used in it's advertising.
Along with this "noodle smile" Kraft has also updated the brand's typography, colours, shapes, sounds and patterns. Using the "noodle smile" they have also unified sub-brands, as well as the brand communication style.
I have posted some images of the new design, so take a look at the new face for Kraft's Mac and Cheese!
