A New Face For Kraft's Mac and Cheese

The well-known 73-year-old brand now has a new look. Kraft Foods and Landor Associates recently announced the new design of Kraft's Macaroni and Cheese packaging. While keeping the same key design elements that will remain recognizable to customers, they have added a "noodle smile" that acts as the visual identity on all Kraft Macaroni and Cheese products, as well as will be used in it's advertising.

Along with this "noodle smile" Kraft has also updated the brand's typography, colours, shapes, sounds and patterns. Using the "noodle smile" they have also unified sub-brands, as well as the brand communication style.

I have posted some images of the new design, so take a look at the new face for Kraft's Mac and Cheese!

To read the full article, visit http://www.thedieline.com/blog/2011/2/10/before-after-kraft-macaroni-cheese.html